''PSYCHOLOGY OF COLOR''

[MysteRy]

Psychological Properties Of Colours



BROWN
Positive: Seriousness, warmth, Nature, earthiness, reliability, support.
Negative: Lack of humour, heaviness, lack of sophistication.

Brown usually consists of red and yellow, with a large percentage of black. Consequently, it has much of the same seriousness as black, but is warmer and softer. It has elements of the red and yellow properties. Brown has associations with the earth and the natural world. It is a solid, reliable colour and most people find it quietly supportive - more positively than the ever-popular black, which is suppressive, rather than supportive.